Your website should be your best salesperson – but is it silently sabotaging your business? At TCGOZ, we’ve audited hundreds of websites and found these seven costly mistakes that could be killing your conversions right now.
The Silent Conversion Killers
Mistake #1: The “Mystery Business” Effect
Visitors can’t tell what you do within 3 seconds
No clear value proposition above the fold
Fix: Add a bold headline + subhead that explains your benefit immediately
Mistake #2: Mobile Unfriendliness
57% of users won’t recommend a business with poor mobile design
Buttons too small, text unreadable, layouts broken
Fix: True mobile-first responsive design (not just “mobile compatible”)
Mistake #3: The “Where’s Waldo?” Contact Info
44% of visitors will leave if they can’t find contact info
Hidden phone numbers or buried contact pages
Fix: Phone number in header + sticky contact button on every page
Mistake #4: Slow Death by Loading Speed
Every 1-second delay = 7% reduction in conversions
Unoptimized images and bloated code dragging you down
Fix: Professional speed optimization (we regularly achieve <1s loads)
Mistake #5: Generic Stock Photo Syndrome
Sites with custom visuals see 94% more views
Cheesy stock photos destroy credibility
Fix: Custom photography or authentic lifestyle images
Mistake #6: The “Paralysis of Choice” Problem
SToo many options = no decisions made
Overcrowded navigation and CTAs
Fix: Simplified user paths with strategic funnel design
Mistake #7: The Ghost Town Effect
No recent updates = “Are they still in business?”
Stale content and outdated design
Fix: Regular content updates and modern redesign
TCGOZ’s Website Rescue Package
Fix all 7 mistakes in 30 days or less
Increase conversions by 40-300%
Implement proven UX best practices
Give you a modern, high-performing asset
Real Client Results:
Local service company
Ecommerce store
Professional firm
